ABOUT

THE BRIEF

Medthority, developed by EPG Health is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to provide production resources to help produce a series of films exploring how General Practitioners can start a conversation with their patients about smoking cessation.

OUR APPROACH

Working closely with the EPG Health team we helped with pre-production choosing our filming locations and arranging actors. When it came to filming we shot for two days with a doctor’s consultation room and four patient case studies, each of whom had a pre-determined medical situation as defined by medical practitioners.

Our creative treatment for each patient story began with a scripted scenario setting the context for their reason for visiting the doctor, with each patient talking directly to the camera. The actual consultation was filmed on a Sony FS7MkII with cineprime lenses, which was handheld to give an authentic documentary style feel, whilst a second camera was locked off on a slider for establishing and cutaway shots.

ACHIEVEMENTS

The project has been shortlisted as a Finalist for the Communiqué Awards 2021.

"Digitom were central to the success of this project, Tom’s expertise was critical in supporting us which ensured that everything ran smoothly.

We are proud to host the high quality enduring video content on our platform, which has received high praise from our project partners." Abhi Chakravorty, Account Director