ABOUT

Insafe is a British manufacturer designing and producing safes for the UK retail sector. As the preferred supplier to many of the UK’s leading insurers, and the sole UK distributor of Chubbsafes across every grade and size, trust, heritage and credibility sit at the heart of the brand.

THE BRIEF
For the annual INSEC Insurance and Security Convention, hosted at the London Stock Exchange, Insafe wanted to tell their story in a way that reflected both their long history and their role within the modern security landscape. We were briefed to create a bespoke animation that would bring their journey to life for a specialist industry audience.

OUR APPROACH
Working closely with Insafe’s Marketing Manager, we developed a clear creative treatment that focused on progression rather than promotion. Using archive imagery, we built a timeline led animation entitled Through the years, charting key milestones and achievements in a way that felt considered, factual and grounded.

The animation was then carefully integrated with existing footage to create a single, cohesive video presentation. Particular attention was paid to format and scale, with the final content designed specifically for the London Stock Exchange’s 9 metre by 2 metre video wall. This ensured the story remained legible, engaging and visually balanced within a challenging, high profile setting overlooking St Paul’s Cathedral and the City of London.

THE OUTCOME
The finished film gave Insafe a distinctive centrepiece for their presence at INSEC, helping them communicate decades of expertise in a matter of minutes.

By combining heritage storytelling with a contemporary visual treatment, the animation reinforced Insafe’s position as a trusted, long standing partner within the insurance and security sector. The content has since become a valuable brand asset, extending beyond the event itself to support wider presentations and stakeholder engagement.

"INSEC is the opportunity for us to demonstrate our expertise to the UK's leading insurers, therefore we knew we had to find a partner to help deliver our vision on time and on budget - which Digitom excelled at doing." Jenny, Director of Private Clients, Insafe