ABOUT

Stagecoach is one of the UK’s largest bus operators, serving regions such as East Kent and East Sussex, with routes extending to Maidstone and Tunbridge Wells in West Kent.

We were briefed to create promotional content for a social media campaign to gain feedback by encouraging customers to complete a satisfaction survey, in return for the opportunity to win a month’s free travel.

OUR APPROACH

Working closely with the communications team, we storyboarded a customer’s journey demonstrating the simplicity of scanning a QR code, enhanced with graphics to show how easy it is for customers to enter the competition.

We filmed around Thanet with broadcast cameras and a drone, to ensure high quality production values, combined with motion graphics, and delivered in multiple formats for social media.

"This video has become an important part of our customer engagement and helps us to ensure we provide a reliable, trustworthy bus service to the communities we serve." Hannah, Marketing Manager