ABOUT

PIB Group is a rapidly growing network of specialist insurance intermediaries operating across the UK and overseas. As the business continues to scale through acquisition, maintaining a shared culture and consistent standard of customer service has become increasingly critical.

THE BRIEF
PIB Group briefed us to help develop an internal communications format that could capture and share stories of best practice from across the organisation. The aim was to create content that informs, connects, and reinforces what good looks like, reaching more than 4,000 colleagues across the global business.

OUR APPROACH
We proposed a presenter led magazine format designed to balance structure with flexibility. This approach allowed PIB Group to showcase a wide range of voices, stories, and updates while maintaining a consistent editorial tone that feels purposeful rather than corporate.

Working closely with the internal communications team, we developed a series of repeatable segments that could be re versioned over time. These included customer case studies, business updates, user generated content from teams across the group, and studio based interviews with members of the Senior Leadership Team.

By treating the content as an internal platform rather than a one off film, we created a format that continues to evolve with the business and support ongoing engagement.

THE OUTCOME
The result is a scalable internal communications series that gives PIB Group a clear and confident way to share knowledge, celebrate success, and strengthen connection across a growing organisation.

The format supports leadership visibility, encourages contribution from across the business, and helps reinforce the behaviours and standards that underpin PIB Group’s reputation for high quality customer service.

"PIB TV provides the flexibility to handle multiple messages and voices across our growing international group. Digitom brings creativity, helping to deliver an award-winning formula." Lorraine Hambleton, Group Head of Communications and Engagement

ACHIEVEMENTS

Lorraine was awarded ‘Marketer of the Year’ at the Women in Insurance Awards 2023 for her submission of PIB TV.