ABOUT

THE BRIEF

Medthority, developed by EPG Health is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to produce an animation giving abridged guidelines on decompensated cirrhosis, published by the European Association for the Study of the Liver.

OUR APPROACH

Working closely with the EPG Health team we suggested a creative treatment that used existing client design assets from accompanying collateral, animated in 2D with accompanying kinetic typography to emphasize elements of the scripted voiceover.

With music and sound design to accompany the animation the video captures EPG Health’s medical writers highlights of the published report in a snapshot of 4 minutes for medical professionals.

"Working with the Digitom team on this project was a great experience. The animation is fantastic and will deliver innovative educational content for healthcare professionals in a very important therapy area." Jonathan MacDonald, Group Commercial Director