ABOUT

THE BRIEF

Stagecoach South East operates buses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to produce a video explaining to pupils how to plan a journey, ticket options in Kent and catch the bus to school.

OUR APPROACH

We suggested a creative that combines a voiceover-led treatment with scenes of school pupils intercut with motion graphics to help explore journey planning and ticket options across both websites and mobile platforms.

"The video has been very well received by the local schools and the team were as professional as always and great with our child actors." Anne Menzel, Marketing Manager