ABOUT

Rock and River are Outdoor Pursuits specialists who have been running adventurous outdoor activities since 1996. The main site is at Cliff’s Farm Activity Centre on a 180 acre farm near Ormskirk, the second, smaller site in Rochdale. Rock and River run outdoor activities for schools, colleges, youth and corporate groups and scouts and guides. They take great pride in offering a friendly, flexible service and tailor all their programmes to meet the specific needs of each and every group.

We were asked to design the new B-TEC education booklets for Sport and Public Services in 2012. We were given a lot flexibility with these booklets and wanted the design to prove that education booklets need not be black and white and ‘boring’. The design used 2 of the sports offered by Rock and River (Canoeing and Climbing) and used these 2 sports to represent the different courses. To demonstrate the difference between the separate levels of the course, we used the sport imagery to differentiate the difficulties, so climbing used a climbing wall for Level 2, which was then upgraded to a rock face at Level 3.