ABOUT

Payday Partner is an online loan broker bringing together a borrower and a lender, and handles the necessary applications for the borrower to obtain a short-term loan until payday.

We have done a variety of projects for the Managing Director of Payday Partner, who owns a vast collection of business around the UK. Previous projects we have completed includes a local 99p store branding, a milkshake shop store front and an Indian restaurant website.

We were asked to design a striking logo and bright, modern website, the brief for the Payday Partner website was extremely specific due to legal obligations and security in borrowers personal information. The site was required to be secure, easy to navigate and the key information for borrowers to be strategically laid out on the home page in order to compete with a huge wave of competitors. We designed the website using the bright colours we have used in the branding (blue and orange) to ensure the branding was striking to potential customers. We designed a personable character which would be across throughout the site to represent different sections and these were portrayed on the homepage (such as uses for a payday loan. e.g. Car Repairs) in order for the customers to be able to relate to the issues demonstrated visually.

Once we had completed the design we had to implement very stringent security on the site and also additional features such as a slider on the homepage enabling users to get a clear understanding of amount repayable, etc…