ABOUT

Hooka Salons have been operating since August 2006 and is known as one of the cool salons within the city and yet still pride ourselves on the relaxed and welcoming atmosphere within. Hooka specialize in all aspects of creative cutting, colouring and styling and are proud to have achieved the great reputation they have today. In the last couple of years Hooka have achieved success in a number of industry competitions including: L’Oreal colour trophy, British Hairdressing Business Awards, and American Crew Face-Off competition. Hooka now have 2 salons in Liverpool City Centre including Wood Street and Button Street salons.

We have worked with Hooka Salons for around 8 months on a variety of projects including the responsibility of all their Marketing Collateral and Social Media Marketing. Over this time we launched 2 great advertising campaigns:

Hooka Business Class:
‘Hooka Business Class’ was originally named ‘Hooka Light’ which offered corporate members (available to businesses of 5 or more staff members) 20% off all services at both salons. We re-branded and relaunched the campaign under ‘Hooka Business Class’ and added offers from other local businesses such as Lucha Libre, Newz Bar and Wok & Go to the card. This added more value to the corporate members and the re-brand made it much more attractive to the target market.

Desination Hooka:
Destination Hooka was the summer campaign we executed for Hooka which gave holiday-goers a free travel gift with a full paying service. We wanted to make this campaign very interactive, so customers were asked to bring along their boarding pass and check in on Facebook or Foursquare at the Salon, the same actions taken when at the airport. In order to market the campaign, our ideas included 27x40inch street posters (designed to look like holiday advertisements), a graffiti artwork piece and customizing the salons to represent a travel agent.