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Max Factor has been responsible for creating some of the most glamorous looks for iconic actresses and the brand wanted to re-connect with its Hollywood heritage. Murder On The Orient Express and The Greatest Showman presented a great opportunity to engage its target audience of affluent women 35-54.

I created bespoke content for cinema in the form of make-up tutorials that would dovetail with Max Factor’s Get The Look campaign and inspire cinemagoers to see how easy it was to recreate the ‘film-star’ look, using Max Factor products.

Looking to reach an affluent female audience, Max Factor became the first event partner of DCM’s flagship boutique estate cinemas: Curzon, Everyman & Picturehouse. Alongside screen time activity running across all titles in these cinemas the partnership also extended to off-screen activations including exclusive premiere events, online & social media presence and competitions.

Healthy Skin Harmony saw 3.5% value sales growth when the foundation category is in overall decline and Max Factor was the number 1 selling brand in Boots across the key December period.

MADEIT CREDITS

  • Coty Max FactorClient

Max Factor Tutorials - UK Boutique Cinema Activation

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