ABOUT

Nectar is the UK’s largest loyalty programme, with 18 million members. For 20 years it has been deeply weaved into the fabric of British shopping. However, declining engagement and lack of understanding about the breadth of the partner programme meant that a brand relaunch was required.
‘Shopping Smarts’ was the creative platform that enabled us to articulate Nectar’s positioning as a ‘helper’ brand, giving them both information and benefits to help them get the most from their shopping decisions.
Launching in November 2020 as a four- part comedy series with Vinnie Jones as the unlikely host, the campaign has been sustained across two waves of activity.
'Shopping Smarts' has delivered the highest engagement levels for a Nectar brand campaign at 47%, delivering a 30pt rise in brand lift and prompting over half of the UK's existing Nectar card holders to find out more.