ABOUT
Bespoke box and booklets created for bloggers around the world.
For the campaign ‘The Alphabet’: a digital exploration of the Chloé heritage, available across the world in 6 languages on computers, smartphones and tablets. ‘The Alphabet’ aims to lay down an engaging precedent for the Chloé brand in the digital landscape. A playful and immersive experience, it is sure to paint a picture of Chloé that is both familiar and yet unexpected, and above all, imaginative and compelling.
‘The Alphabet’ is inspired by Chloé founder, Gaby Aghion’s, own creative process for naming her collections and garments. Finding numbers impersonal, she switched to letters, and the alphabet. From 1958, Collection ‘A’ was first, with every item in it given a name beginning with ‘A’. Then came ‘B’ and so on…
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Neale@CP Ricotti
Sales Director, Creativepool
United Kingdom
Alexandra Schott
Marketing Director
United Kingdom