ABOUT

TENDI is a ready-to-wear fashion brand rooted in the meaning of soul, inspired by the Karo word that defines its name. TENDI creates not merely to follow trends, but to grow from values, process, and conscious intention.Guided by principles of sustainability and the use of natural dyes from indigofera leaves, TENDI unites nature, craftsmanship, and modern design into a refined and meaningful expression. Through its artisan, expressive, and modern character, and the tagline “Rooted. Crafted with Soul.”, TENDI affirms that every piece is born from an honest process, shaped by soul, and respectful of both nature and humanity.Brand Name PronunciationTENDI pronunciation : ten-di Phonetic : /ˈtən.di/The “e” is pronounced as a schwa (ə) similar to the sound in “tentang” or “benar”, not a hard “e” as in “teh”. This pronunciation reflects the softness and humility embedded in the soul of TENDI.
TENDI | Brand IdentityBranding / Brand Identity / Collateral Design / Social Media ManagementCreative Director :Dicky WardhanaDevelop by : Lumen Creativa E-Mail | Website | InstagramBuild Your Brand. Make It Visible. Work with Lumen Creativa ©2026 All rights reserved.