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Let’s break the rules.
We’ll subvert old fashioned guides to being a ‘good girl’ and add our own Tally twist. We’re tearing up the rule book and owning it. Because who wants to be good anyways?
A campaign engaging all our women clients and followers who will take the stage and become Tally´s spoke persons and spread a positive message of care, empathy and expression during this delicate moment we are all facing in a worldwide level.

Empowering young girls and women, encouraging and giving them the opportunity to use their voices and reach our ZGen audience.

Embracing the power of diversity creating an inclusive and friendly environment to share the positive aspects of this new behavioral moment inside of our houses during quarantine.