DIANA SEABRA Art Director

ABOUT

Deaf people have always been excluded from a competitive gaming experience. Because in-game audio is an essential multidimensional tool. Without this, it's almost impossible to play in equal conditions. Dell, in partnership with Alienware, launched The Gaming Cap. The first technology that allows deaf people to feel the gaming sounds they can't hear.

By using this wearable tech, the deaf community's disability doesn't affect their ability to game anymore. This branded innovation connects a +300MM community not only with Dell hardware but the entire gaming world.

AWARDS

Cannes Lions - Shortlist
Cannes Lions - Silver

MADEIT CREDITS

Who pooled - Dell 's Gaming Cap