ABOUT

Celebrating Indian Beauty
Kaytra was the fruition of a dream of bringing
years of experience of the beauty expert herself
(Ambika Pillai) with natural beauty products
to a wider audience. The objective was to
introduce a boutique range of beauty products
to a more common consumer. The joint venture
with the AVA group made it possible to bring
premium quality natural beauty products
at affordable prices.
The product range under the brand Kaytra and
the range of products shall fall under:
Hair Care Range
Skin Care Range
The Brand identity and the packaging solutions
depicted the key philosophy of the Brand:
a celebration to Indian Beauty.
KAYA (skin) + KESHYA (hair) = KA
SUTRA ( formula ) = TRA