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Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time GRAMMY award-winner Billie Eilish, #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.

The campaign breaks in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. Created by Saatchi & Saatchi London and directed by Vincent Haycock, it celebrates the incredible things young people are doing today with a powerful message delivered by the voice of the generation, Billie Eilish.

In the film (footage shot pre COVID-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.

“We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.” commented Billie Eilish.

The film is running online and in social media during August and September. Saatchi & Saatchi is also creating Instagram Stories content to feature exclusive BTS interview content with Billie Eilish.