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About me

I'm a Creative Director, Interior Stylist, Set Designer and Colour Consultant with over 15 years' experience creating compelling visual experiences for leading brands, editorial titles and design-led businesses. My work spans creative direction, interior styling, set design, visual merchandising, exhibition design and colour strategy, combining conceptual thinking with execution.
My career began as Style Editor of Elle Decoration UK before I became Deputy Interiors Editor at Wallpaper* magazine, where I developed a strong editorial eye and a deep understanding of design, storytelling and visual communication. Since establishing my own studio, I've worked across the UK, Europe and the US, leading creative projects from concept through to delivery for editorial, retail and commercial clients.
I've collaborated with internationally recognised brands including COS, Heal's and Carl Hansen & Son, creating everything from editorial campaigns and retail environments to immersive exhibition spaces. At COS, I developed and rolled out window display concepts and visual merchandising installations across Europe, translating the brand's minimalist aesthetic into engaging customer experiences. For Heal's, I've been a Creative Consultant supporting the in-house Visual Merchandising team with seasonal window displays and in-store visual merchandising that celebrated craftsmanship, furniture and contemporary design. Working with Carl Hansen & Son, I led creative direction for global photographic campaigns and exhibition styling, designing striking installations for international furniture fairs and design festivals in Milan, London and Stockholm that brought the brand's heritage and craftsmanship to life. I also designed the flagship store in Pimlico and Osaka.
Alongside my studio practice, I co-founded Etté, a colour consultancy specialising in colour strategy for interiors, branding and product development. Through consultancy, workshops and creative collaborations, I help clients use colour to strengthen identity, shape environments and create lasting emotional connections.
I enjoy bringing together the right creative teams to deliver thoughtful, beautifully executed work. I'm highly organised, collaborative and commercially minded, with extensive experience managing budgets, production and multidisciplinary teams. I thrive on projects where design has the power to tell stories, shape experiences and connect people with brands in meaningful ways.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

LanguagesGreek and English fluently

Tagged Job TitlesInterior Stylist

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Currently No Recommendations

Skills

Creative Direction, Interior Design, Set Design, Visual Merchandising

Sector Experience

Creative Services, Marketing, Publishing, Retail

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Creativepool member since 28 May 2026

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