ABOUT

Brand exploration, this was a concept for the updated 2023 branding of Student Beans. The purpose of the document was to provide clarity and direction for the verbal brand. It's how you describe who we are and what you do. This is combined with the visual brand guidelines to form the brand identity. The pack explores the mission, values, principles, promises and more. This brand book went on to directly influence the brand development and visual identity for the Student Beans rebrand.