ABOUT

The CEO SleepOutTM, is an elite organisation that coordinates an annual event to raise funds for non-profit organisations that directly, or indirectly assist with the fight against homelessness in South Africa.

Our goal with this project was to communicate the benefits of the service, raise awareness, attract sponsors and donars. The CEO SleepOutTM established the online, print, app and website, Corporate, C.I, and provided ATL branding on response and emailers and other branded marketing material. DS managed the initial brand design and assisted in some of the product costing considerations. Elements created:
1. Five Logo Corporate Identites
a. The CEO SleepOutTM Trust
b. The CEO SleepOutTM
c. The CEO Sympathy SleepOutTM
d. The CEO Student SleepOutTM
e. The CEO School SleepOutTM
2. Brand Manuals
3. Editorial Style guide
4. Stationary
5. Website design
6. Blog design
7. APP skin design
8. Social Media ad designs
9. Print Advertising
10. Building wrap