ABOUT

As part of Create OMD International, I worked on the multi-agency, cross-European UEFA Euros 2016 sponsorship campaign for the McDonalds Player Escorts.

Spanning 28 countries, this was a campaign with many moving parts and contributors, including OMD, Leo Burnett, UEFA and McDonalds Sponsorship.

My role was to establish the style of all social content to be pushed out to local markets and ensure the consistency and quality of production throughout the month-long campaign. During the campaign, I was responsible for choosing the unique photo and video moments to use in production. Still and animated assets would go through multiple levels of approval before pushing out to the markets for upload to the individual McDonalds Facebook pages.

The campaign nominated for an award in the 2017 Content Marketing Awards.