ABOUT

A group of surgeons wanted to create something with the quality of a top online learning app but specific to the field of surgery. Their existing WordPress site wasn't getting the job done anymore because it couldn't handle the variety of content types, from podcasts and audiobooks to PDFs and ebooks.

They needed a custom application that could host a diverse, user-friendly content library. They also needed this library to have the premium look and feel their users would expect after the learning experience in medical school.

Finally, they needed to monetize. They aimed to achieve this by gating some content behind a paywall. The team also needed a way to marry the physical and digital realms with ecommerce, offering unique learning add-ons such as a physical suture practice kit to go with virtual training modules.