ABOUT

This was one of two offerings (its counterpart being the Sauvignon Blanc) for a nationwide bid for Oakridge Winery in Lodi, CA. I wanted this packaging to resinate with a more younger consumer. So instead of going with traditional themes for wines, like trees, wine presses or oak barrels, I grabbed inspiration from spirits packaging like "Zima" and "New Amsterdam". In doing this, I feel the product is very attractive and pops off of shelves.