ABOUT

How do you brand exuberant food, made with passion by the humblest of people?

When Ilze approached us, she had a logo and packaging that didn't match the quality of her handcrafted chocolates and macaroons, undoubtedly some of the best we've ever tasted by the way.

When we work with a client we want to know why they do what they do, what drives them and therefore, what drives the brand. As part of her brief, when we asked Ilze this, her answer was a film: 'Babette's Feast', after watching it, we got the connection straight away, just like Babette Hersant, Ilze is incredibly passionate and skilled at what she does, but she's also amazingly humble.

The result was a hand crafted logo, as intricate and beautiful as the chocolates Ilze make by hand and a box made from FSC cardboard that is as humble as her.

The redesign got her noticed and enabled her to move from Market Stall to selling online and open her first shop on the high street for which we also designed the signage and helped with the interior design.