ABOUT
We present you this extremely exciting project for us: the innovative packaging development for one of the most recognizable and large brands in Bulgaria, Shumensko. The innovation was planned as a "surprise" by the brand for its 140th anniversary in 2022. The new flavor represents the purest recipe and the best liquid of the brand till now, making it a very clear winner in a consumer test. The new product is called "Shumensko 100% Malt" and will be presented on the market in three sizes: an RGB 500-ml bottle, a CAN 500-ml bottle, and a PET 1L bottle.
Our main challenge in creating the new design was distinguishing it from the main Shumensko Svetlo brand. That's why we laid on its character, which emphasizes cleanliness, and chose the white color for this purpose together with brown and gold elements for a premium touch.
The design had to follow its hierarchy, such as Shumensko Svetlo, and have the logo with its medals—but at the same time to communicate the main sufficiently different—the pure character of the beer from 2022.
Another important task that we needed to perform was to create a label that has clear shelf differentiation. To have a good enough contrast between the elements as well as to add new elements, emphasizing the fact that the new liquid is exceptional and pure.
Back to Shumensko 100% Malt — beer label design project
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Matt Carless
Art Director, Tinsley Tranfers
United States
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom