Thierry Courtois
Creative Designer
ABOUT
Initially this project started as an idea: What would Arsenal look like if they were actually an F1 team?
It soon became a project about understanding the power of sports brands and sponsorship by making them work in an alternate sporting field.
Taking F1 teams and their sponsors and working them into the more confined parameters of a football kit and then flipping it around and giving football teams free roam on an F1 car.
The results are kits that really punch above many in the sport and F1 liveries that are alive and powerful to promote their sponsors in the best way possible.
Date created:
January 2017
Date published:
21 February 2018
MADEIT CREDITS
Annual 2018 ShortlistThe Power of Sports BrandingBranding
Project featured: on 28th December 2016
Contributor:
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Thierry Courtois has been a Contributor since 23rd December 2016.
Comments
Diego J. Montero December 21st, 2016, around noon
And where can I find a F1 with Real Madrid ilvery!! Huge post, really. Very interestingThierry Courtois December 21st, 2016, around noon
Hehe I was focusing on Premier League teams to start but I'll look to do that soon Diego J. Montero! Thanks for checking it out :)Amit L December 21st, 2016, in the afternoon
So where's the Arsenal livery?!?!Thierry Courtois December 21st, 2016, in the afternoon
It's coming Amit L - as they are my fave, they are the hardest to do! On version 3 already hahaAmit L December 21st, 2016, in the evening
Excellent work. Can't wait to see it!Diego J. Montero December 22nd, 2016, in the morning
Hi Thierry. Your job is awesome. I can't wait to see LaLiga Teams Livery!!! If it's only the half of brilliant as these, it will be incredible!Many thanks!
Oliver Keane January 3rd, 2017, around noon
Amazing work! Love the Idea!Thierry Courtois January 3rd, 2017, in the afternoon
Thank you Oliver! :)Harris Malik January 13th, 2017, in the afternoon
Amazing !!Craig Conlee March 6th, 2017, late afternoon
This is amazing! Can you please connect with me on LinkedIn? I would like to see if we can collaborate with some mockups for my company, Zealr.co. Linkedin.com/in/craigconlee or can you email me? Craig@Zealr.coThierry Courtois March 9th, 2017, in the morning
Thanks Craig Conlee - have connected with you ;)Steve Wignall May 23rd, 2017, late afternoon
Nice!Project tags
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