Design Bridge and Partners
London
ABOUT
WPP was launching with a new strategy: ‘a creative transformation company’. More dynamic. Better joined-up. Easier to navigate. Reorganising around the needs of its clients. And always transforming.
We worked with the WPP brand team and Landor to bring out the new strategy through a new brand. A self-sparking symbol of the ever-changing creative landscape, that expresses the power of the sum through its individual components.
Back to WPP project
Andrea
Cofounder and President, studio flamini and MARC Research Center
Italy
Emlyn Davies
Executive Creative Director, Bomper Studio
United Kingdom