Design Bridge London


The latest work from our New York Studio is a confident refresh of the iconic and timeless brand identity for Pabst Blue Ribbon's all-American range of beers. As part of work we've also also brought the brand’s new non-alcoholic and lighter-calorie variations into the portfolio, extending the range to connect with a new generation of beer drinkers.

Founded in Milwaukee in 1844, Pabst Brewing Company is America's largest privately held brewing company, and Pabst Blue Ribbon prides itself on brewing beers to be drunk, not judged. In a world where beer, and particularly beer branding and design, has become increasingly complex, how can the average beer drinker navigate the complicated language of craft beers? Some people – most people, in fact – are just looking for a refreshing, quality, affordable beer. And that’s what Pabst Blue Ribbon is all about.

Date created: August 2019 2019-08-01T00:00:00+0100
Date published: 15 August 2019 2019-08-15T18:04:37+0100


  • Pabst Brewing CompanyClient

Untapping an American icon: Pabst Blue Ribbon