ABOUT

Home to 7 million people, Dongguan is a city in southern China with an unsavory reputation - better known for its sex trade and organized crime above anything else. We developed a brand identity for MYHills, a mixed-use development in the city, to help change that.

We designed a vivid, progressive and uplifting visual system – inspired by both the modular architecture, and the idea that MYHills would lead the charge for a better future for Dongguan. The bilingual identity covered every communication touch point, from logos and typesetting through
to branded collateral and guidelines.