ABOUT

A brand identity designed to bring together two sides of a business.
As a pro bono initiative, we helped to launch Mobius Effect, a business that helps brands bring greater value to the products they sell by entwining them with a social cause. The name was inspired by the Mobius strip, a surface with only one side and one boundary, symbolising the idea of linking the two sides of a business – profit and purpose. This metaphor has translated into a fresh and contemporary visual identity, with a simple fold device to represent the ambition of helping brands to turn profit into good, and good into profit.