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LEVEL has been the most successful airline launch of all time. That’s a big statement, but the numbers support it: 52,000 tickets were sold in the first twelve hours and the fleet size is scheduled to grow by 150% in the first year of trading.
This is a new low-cost, long-haul global airline. Brand new planes operated by one of the world’s leading airline groups. It’s a game changer. A chance to rewrite the rules for the whole category.
Sharing an office with our client, we pitched together to the board of the brand’s parent company IAG, building digital-first thinking into every decision we made.