ABOUT

Formed from a $4bn merger, Kantar is one of the world’s largest research, data and insights business. It offers the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over 100 countries worldwide. Kantar mine the complex data – from purchase and media data points to predicting trends; from neuroscience to exit polls; from quantitative and qualitative studies, ethnography and semiotics – to unearth that which is both rare and extremely valuable. Insight.
We created a brand strategy for Kantar to unite 30+ separately branded businesses under one brand and designed an identity to highlight Kantar’s unique value at the core.