ABOUT

You probably know what TOV work's like. It's all very hush hush. This is one project I can brag about though.

Investec aren't your usual pinstriped asset management firm. They're dynamic and opinionated, with a culture built on the 'freedom to create'. Working alongside branding gurus, The Partners, our job was to capture this spirit in a distinctive TOV before bringing it to life on their website.

We began by listening to hours of interviews with Investec's top dogs. Struck by the boldness of their views, we were inspired to create a tone of voice that was sharp and disarmingly candid. When the content was a little dry - this being asset management - we leant on provocative headlines to compensate.

The website ended up scooping a Midas Award for the world's best financial advertising.

Why should you care?

It shows I'm experienced in creating TOV guidelines - not just writing to them.