Design Bridge and Partners
London
ABOUT
Go-Jek, a motorbike ride-hailing and delivery service, is Indonesia’s first homegrown unicorn. Started in 2010 from just 20 motorbike taxis, or ‘ojeks’, found throughout Indonesia, it quickly grew into a multi-billion dollar mobile platform business, built on the belief in the power of technology to achieve social progress.
Go-Jek is woven into the fabric of Indonesian everyday life, providing services across 50 cities, from taxi rides and deliveries to mobile payments and even school pick-ups. But the success attracts imitation, with Uber and Grab launching in the market.

