ABOUT

The Facebook Awards celebrates the most creative campaigns run on Facebook and Instagram. Campaigns that make people laugh, cry, love, wow or take action. Our challenge was to design a trophy that perfectly captured the spirit behind the emotional reactions that these campaigns stir in people.

We learnt that Facebook marks its employees 1st year with a balloon, and it was this fact that inspired our design idea – a beautifully crafted metallic balloon that is also an abstraction of the iconic heart emoji. It reflects the heart behind every campaign. But it wasn’t just about making a trophy that captured the spirit of the Facebook Awards, nor simply crafting something that would take pride of place in offices rather than gathering dust at the back of a cupboard. Our trophies cost £40K less to produce than those in 2016, with an even greater saving predicted for 2018.