ABOUT

Collaborating closely with the team at Wolford from strategy to execution - including in-store and online audits, design, rollout, and a possible Direct-to-Consumer offering in the future - our strategic redesign includes collaborations with Dutch illustrator Emmy-Koos Meijer and photographer Julia Keltsch that break category codes and represent real women.

Rolling out across the brand's vast portfolio of SKUs, and with new shopping and gifting experiences in the Amsterdam and Paris flagship stores, our new flexible, scalable design system was specifically designed to live beyond the pack, opening up possibilities for a range of different formats and future launches.

The result sets the tone for a fierce new femininity in skinwear, connecting this iconic brand with a new generation of consumers.

In-store photography by Maarten Willemstein Fotografie.