ABOUT

In the context of NYC’s unforgiving 5 boroughs –Creativity is an essential escape. The non-profit category is a crowded one but funding for Theatre Arts in the USA is often targeted at youths and children. For adults over the age of 18 the funding all but disappears and this is the gap that Co_Lab operates in.
CO_LAB Theater Group provides a social and creative outlet for individuals with developmental disabilities through theater arts. For years, they operated with a brand that didn't fully capture the organization's vibrant spirit, inclusive mission, or the transformative power of their work. The challenge was to create a brand identity that truly reflected the joy, energy, and capabilities of the theater's community. It needed to be a strategic transformation that would empower CO_LAB to reach its full potential, whilst attracting new participants, volunteers, and donors.

"I am blown away by the energy and joy of this work, and by how exciting, fresh and energizing this new brand feels. Even though it’s new, it so very CO_LAB. I feel like I’m taking a CO_LAB class or having a dance party along with our actors. I hope everyone feels the same way as they experience this exciting new brand. We’re so thrilled!”

David E. Shane
Executive Director, CO_LAB