ABOUT

Find out how Superunion developed a brand for Chivas Regal's new product 'Chivas Regal Ultis' - a blend of five of Chivas's most prestigious single malts, one for each of the master blenders in history. The big idea was the quintessence of the heart and soul of Chivas Regal. Our job was to bring that to life through a name, product concept, bottle design, graphic territory, packaging, drinks ritual, brand reveal film, duty-free journey and brand activation.