Design Bridge and Partners London

ABOUT

Aperol's iconic bottle redesigned to capture its essence: slowing down to savour golden moments. The creative idea reimagines Aperol as a timeless antidote to our rushing world. Inspired by the Italian aperitivo ritual, the new bottle is iconic, beautiful, and instantly recognisable, celebrating heritage while evoking the joy of connection and relaxation. It's a tribute to moments too good to rush.

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