Rebrand Roundup: From Coca-Cola to Guinness

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Leon&Chris: Way Out West


Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held in Gothenburg, Sweden in August that plays host to a variety of eclectic popular music acts. The rebrand is meant to capture the fleeting moments of joy fans experience at the festival, and freeze them in time. The final results were made moments before the paint hit the canvas, captured by famed photographer Philip


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