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How do you bolster brand awareness and attract new customers to a brand recovering from the effects of covid? This was the challenge we were approached with at the end of 2024.

Wild Frontiers wanted an integrated campaign that would both nurture their existing, loyal customer base and attract new customers in hope of hitting ambitious sales targets. With the aim clear, we created ‘Never Stop Seeking’ a fully integrated campaign that ran across a variety of digital media channels and radio.

The campaign focused heavily on consumer attitudes towards travel and booking the right trip, as well as positioning Wild Frontiers as the company with the right experience, tours and know-how to deliver seamlessly endless possibilities. The language used in the campaign aimed to drive people to fulfil their travel desires by promoting the key benefits offered by Wild Frontiers.

From an activation perspective, we focused on driving awareness and consideration of the brand with key media. We showcased the extraordinary Wild Frontiers difference across the Times and Independent portfolios, bringing their exceptional journeys to life. Through captivating storytelling, we reminded discerning prospects of Wild Frontiers' unparalleled experiences. Strategic OOH placements around Earls Court and Kensington Olympia amplified their brand presence. This was combined with paid social and search to creating a seamless brand journey that resonated with adventure-seeking travellers.

The campaign was a measurable success with overall sales increasing by 30% compared to the same period in 2024 and the percentage of new bookers during the campaign rose by 42% compared to the same period in 2024.