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CP+B – Fruit of the Loom

In an effort to showcase Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, Crispin Porter + Bogusky Boulder has brought “Josh and Donny’s Supercool Superstore for Men” to lurid life. The reason this frankly bizarre spot works so well is that it brings to mind those horrendous, shoddy infomercials that we all love to hate, and it does so in a surprisingly convincing manner. The spot, and underlying campaign, is based around the premise that the characters of Josh and Donny are launching

 

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