ABOUT

Co-owners Christopher and Michael Rawlinson, are restaurateurs with pedigree. Headed up by Executive Chef Christopher Rawlinson, the kitchen team produce innovative, modern British cuisine using classic techniques and creative combinations. Working with local producers, seasonal ingredients and an ethos that has brought over 12 years of independent success.
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Working closely with Michael and Chris, Design LSC created a brand strategy, brand identity and a colour palette that embraces the heritage and rural location of this fine British restaurant. The Pickled Goose logo is an elegant treatment, and a modern take on a classic illuminated letter. A logo that distinctly captures the witty overtones of the name itself and its casual modern ambience. To date, we have created menus, stationery, signage, website, art direction and photography, and we are continuing to support the development of the brand through art direction, consultancy and design.
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Shown here are two of the casual dining menus. Each menu uses a simple colour palette comprising tipped in, foil embossed cover boards. The Singer Sewn inner pages comprise of a simple typographic layout punctuated with abstract images of food combinations, litho printed on natural felt marked papers. We all be sharing more of our ongoing work in future case studies.
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Food photography Scott Cross
Food styling Ann Greaves
Papers James Cropper plc
Foils Foilco