ABOUT

The Brief

SquidSoap needed fun and friendly designs that would appeal to kids and encourage them to keep their hands squeaky clean.

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Our Approach

To keep kids interested, we created designs for a SquidSoap family with googly eyes, ink splats, popping colours, bubbles, seaweed and a wooden
sign that reads, ‘magic ink pump for squeaky clean little hands’. We wanted the Squid family members to be as characterful as possible so kids would want to pick them up and use them.

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The Results

Since the launch of the new bubbly brand, SquidSoap is working its magic in Tesco, Superdrug and JoJo Maman Bebe to name but a few. SquidSoap have even to spread their message of cleanliness to little hands all over the world. So all in all, you could say we cleaned up.Branding and packaging design for kids health and beauty brand Squid Soap