ABOUT

The Brief

A Little Bit approached Design Happy to look at refreshing the existing brand of sauces and dressings as well as extending the design to include a new range of dips. The current design had some success but it’s unique brand promise wasn’t coming through.

Our Approach

Where A Little Bit differs from other sauces and dressings is the use of fresh, not dried herbs. With this in mind we crafted a new master brand identity that had fresh herbs and home grown gardening credentials at it’s heart. The new identity was made to resemble a rubber stamp, giving each pack a personal touch as if lovingly branded by hand.

The Results

The new A Little Bit brand was launched at the Farm Shop & Deli show to great reviews from retailers as well as showing great promise with major online retailers. We can’t wait to see the A Little Bit brand on shelves soon.