The project was to create a unique range of bespoke botanical facial serums focusing on adding emotional equity and preciousness, communicating the source of origin and delivering a premium positioning. The solution created a strong point of difference and an own-able asset with the iconic bottle form and new delivery system.
As the product is made from natural botanical extracts it made sense to look at nature for both inspiration and direction. The packaging's visual language and form design represent nature at its very best. The design solution was to reflect natures inner workings in a very transparent and vivid way. This is captured through material usage, the frosted glass bottle, the leaf shaped dropper and the brilliant radiographic images.
A'Design Award - Gold
PentAward - Silver
The Dieline Second Place