Dennis Victor Art Director/​ Senior Designer

ABOUT

Concept:
In 2016 as part of Viacoms growing network of channel acquisitions and as head of the Channel 5 design and strategy team the project was for an entire rebrand of Channel 5, 5USA, 5STAR, 5Spike and My5.

Execution:
The rebrand launched on Channel 5 on 9th February 2016, which included a new logo and on-screen treatments for each of 5’s channels – Channel 5, 5USA and 5Star.
Co-designed by New York agency 'Gretel' and the In-house design team the logo for sister channel Spike, which launched in April last year, has remained the same.

MADEIT CREDITS

Channel 5 Rebrand

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