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Denise Rossetto
BHLA
ABOUT
Fundraising is the most common problem faced by charities. Toronto's Regent Park School of Music is no different. We countered this traditional challenge with a very non-traditional solution. We partnered with a music producer, made an album with kids from the school and ended up being sampled by the biggest popstar in the world. In the process, we created a unique, sustainable fundraising model that would give back to the school forever.
MADEIT CREDITS
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Regent Park School Of MusicClient
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Curtis RushingData Scientist -
Dave LembkeExecutive Producer -
Della LytleUser Experience Designer -
Douglas GloverProgrammer -
Flare BBDOProduction Company -
GlossyPR Agency -
Jason DickCreative Technologist -
Jordan DashnerDirector -
Luke McCutchensonDirector Of Photography -
Matt EvesProducer -
Mike NugentDesigner -
Rana ChatterjeeWriter -
Rebecca FlamanAccount Team -
Sagi MamaliderAccount Team -
Sarah NgProducer -
Shannon StephaniukAccount Team -
Sheila GrayCreative Team -
Stuart McLeanSound Designer -
Tania MontemaranoAccount Team -
Ted HusbandEditor -
Todd MackieChief Creative Officer -
Tom KennyStrategist -
Jeff CheungArt Director -
BBDO CanadaAdvertising Agency -
Cannes Lions Winners 2021 -
Denise RossettoChief Creative Officer