ABOUT

PR event poster proposition included in a larger pitch proposition for a company that selled food stamps.

The brief was to create a visual sample for a program that would educate employees who received food stamps on healthy eating done easily and quickley even at the office. The visual had to be intuitive, clever, easily adaptablle to different formats for both print and online media, and to different sets of copy.

In solving this brief I used photo manipulation to create an image that would suggest fresh healthy food, as easily obtainable as a pack of jaffa cake, available at any grocery store. In addition to that, I created a logo for the programme.