ABOUT

Background:
Russia’s unjust invasion of Ukraine has taken lives of over 500 athletes and left Ukraine with the smallest Olympic team in its history. However, in 2024, as conflicts rage across the globe, the atrocities of Russia’s war have become part of the background noise, numbing the world to the ongoing human suffering. With attention waning, support for Ukraine is at an all-time low, even though the war continues to claim lives and erode the future of an entire nation.

Idea:
To break through the world's numbness and indifference, we leveraged the 2024 Olympic Games — a global stage where the world unites to celebrate athletic excellence and human potential.

Solution:
At the 2024 Olympics, Ukraine introduced ‘The Revived’ — a digital Olympic team composed of athletes who fell victim to the war. Using generative AI, we digitally "revived" six Ukrainian athletes, allowing them to tell their story by symbolically participating in the Olympic events they had been preparing for.
‘The Revived’ team was presented in a 100% AI-made heart-shattering film, focused on its main hero — Maksym Halinichev, a prominent 22 y.o. boxer who was killed defending his country. The film follows Maksym’s moving life journey, demonstrating his dedication and passion for boxing, only to break the viewers’ hearts by revealing he is no longer alive. The emotionally arresting result disrupted the normal Olympic media press with much needed media attention for this ongoing devastating war.